We’re thrilled to be sharing some big news with you today. Say hello to Sugar Paper’s holiday gift wrap collection for Target, launching online and in stores (for 8 weeks only) on November 1st! We’ve been super excited to announce the collaboration with Target and have been hard at work preparing for the past year. We’ve had to keep it all a big secret, and, in the spirit of things being big, are celebrating the line’s launch in style.

We strongly believe the act of gift giving should be beautiful and special. We have created wrap, ribbon, boxes, bags, tissue and charming gift toppers in red, black, white, neon coral, and mint with touches of gold throughout. You can mix and match them all. It’s our holiday gift wrap dream team, and you can wrap anything in them. Really. The possibilities are almost endless, and the outcome is gorgeous. And, because it’s Target, they’re affordable. We have been dreaming of this moment, and it has finally arrived. The right mix of affordability and elegance.

And the best part? Gift wrapping couldn’t be any easier now. It amazes even us. Box and beautify a gift in under a minute. The gift of giving someone you love something incredibly beautiful. It doesn’t get better than that.

The collection will be available in Target stores on November 1st. So mark your calendars for the launch, join the email list, and stay tuned in for more news next week.

photo credit: David Tsay and Diana Relth | video credit: Yayo Ahumada