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The sneak peek is here. Our new line of agendas is coming to Target alongside our Holiday wrap collection the first week of November, and this year’s designs are our favorite to date. They’ve been created with mixing and matching in mind. Whether you live for dots, pinstripes, kraft, pink, or bold black & white, Sugar Paper at Target has you covered. Create endless stylish desk sets to suit you inner organizer.

And we don’t just design the planners—we’ve put our new collection through the rigors of daily life. We thought it would be fun to share with you a look at two Sugar Paper team members’ favorites.

Erika is our head designer and has been working closely with Jamie and Chelsea on the design team for nearly a decade. Erika is about to have a baby and is building a home with her new husband. Yes, there’s a lot going on. We asked Erika to share some thoughts on helping to design the newest collection. 

“I still prefer putting my pen to paper when it comes to planning out my day. As I designed these planners I tried to keep in mind the different uses and preferences people have. There are several different layouts, but my favorite is the Signature Planner. This planner has specific to-do lists on the left and the week overview on the right. There is nothing like physically checking boxes and seeing your entire week in one glance.”


Meredith runs our website and handles in-house PR coordination. She's also the girl who writes all those handwritten notes... to say she's busy is an understatement. She stepped away to share how she keeps organized on a daily basis.

"Even though I work on tech all day, I’m a visual organizer through and through. I’m obsessed with our layout that has the weekdays on the left, and a page for notes on the right. Having the ability to make to-do lists and schedule my week in my planner allows me to see everything in front of me all at once.”


Everything is set to hit Target stores the first week of November, but not all stores receive stock at the same time. Call your local Target store or check online to save yourself a trip.

Share your personal planner style with us, too. We want to see your favorites! Or, simply follow the fun on Instagram. #sugarpaperplanner